WATCH THE LATEST SHORT DOCUMENTARY:
"OWNERSHIP: KEYS FOR SUCCESS"
Sayidana (pronounced Sigh-ah-donna) is a 25-year-old documentary director, producer, and consultant based in Yonkers, New York, who loves to tell stories grounded in authenticity, that create empathy and spark positive change. Through her media business, SBD Digital Media, she helps businesses elevate their video marketing with their own short documentaries that help strengthen their emotional connection with their audience.
Ownership: Keys For Success
Episode 3 of the SBD Media original short documentary series called "Ownership" about the next generation of Black owned businesses in NY. In this episode, business owners share some of the biggest lessons they have learned on their entrepreneurship journeys.
SBD Media created a short documentary series for the sickle cell advocacy nonprofit Candice's Sickle Cell Fund, to help them tell their organization's story. This episode explores how 3 people with sickle cell disease found a common way to get through school despite the challenges their illness caused for them.
ORIGINAL documentary series:
the OwnershiP SERIES
Every year since I started my business, I have used video to highlight Black entrepreneurs for Black History Month. I started it while in college in 2019, creating a 1 minute video feature on fellow Black student entrepreneurs on my campus. My audience was primarily based on Instagram so I needed each feature to fit within Instagram’s 1 minute video time frame. Then in 2020, IGTV came around so I increased the features to 2 minutes each, and included behind the scenes footage of the entrepreneurs in action with their business. In 2021, I took it up a notch by creating a short documentary called “Ownership” to tell a broader story about why it actually makes a difference to own and buy from Black owned businesses, and how young Black entrepreneurs are changing the business game.